Well, it looks like Gwyneth Paltrow is the new face of a luxury real-estate development in Israel. The actress and wellness entrepreneur’s latest role is in an ad for 51 Park, two 51-story towers in Herzliya, Israel, a coastal city just north of Tel Aviv. Paltrow is now facing widespread criticism online for promoting an Israeli company as the death toll in Gaza approaches 73,000 amid Israel’s military offensive.

In the commercial, which was filmed in New York, a chipper Paltrow runs through Central Park and extolls the values of living near a park. After her run, she asks her driver to take her to “51 Park.” When he asks, “New York?,” she responds with a peppy, “Herzliya, Israel!”

In a LinkedIn post, Gabi Attal, CEO of Israeli creative agency Why Worry, wrote that Paltrow was the perfect person for the campaign. “To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle, and uncompromising quality,” he wrote. “Enter Academy Award, Emmy, and Golden Globe winner Gwyneth Paltrow.”

https://www.thecut.com/article/gwyneth-paltrow-advertising-luxury-israeli-real-estate.html