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muriel_volestrangler

(105,749 posts)
12. It's a way of bribing Trump without having to have him start a worthless lawsuit and then cave
Mon Jan 26, 2026, 05:17 PM
Monday

Melania's getting many millions for this. I read about the film, and still can't see why anyone would want to sit through it - even MAGA (hence the abysmal advance sales in the US too). It's not a "life of Melania"; it just followed her around in the time between the election and the inauguration. When she did absolutely nothing notable.

I am surprised anyone bothered scheduling it in another country. The complete lack of interest was inevitable. Amazon seems to want to have "numbers of screens" figures, despite having to pay for it - from the OP article:

One industry analyst told the Guardian they suspected the underlying strategy was “four-walling”, meaning distributors pay a set fee to each cinema if they agree to play a certain title.

This would explain why so many exhibitors – which usually adopt a revenue-sharing model with distributors – have agreed to take on a movie with such modest financial prospects at a time when award-nominated films are vying for screen time.

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