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erronis

(22,906 posts)
Mon Jan 26, 2026, 03:03 PM 9 hrs ago

Melania documentary struggles in UK cinemas as Vue admits sales are 'soft'

Last edited Mon Jan 26, 2026, 04:06 PM - Edit history (1)

https://www.theguardian.com/us-news/2026/jan/26/melania-trump-documentary-uk-cinemas-vue-soft-sales

Only one ticket sold for premiere of film about US first lady at Vue's flagship London branch as insiders question launch strategy

UK ticket sales for Melania are so far "soft", according to Tim Richards, the chief executive of Vue, one of the country's biggest cinema operators. Just one ticket has been sold for the first 3.10pm screening on Friday at its flagship Islington branch in London, while two have been booked for 6pm.

At the time of publication, all seats remained available for the 28 screenings of Melania at the Blackburn, Castleford and Hamilton branches.
14 replies = new reply since forum marked as read
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leftstreet

(39,212 posts)
2. Wait. There's no pole in this film?
Mon Jan 26, 2026, 03:09 PM
9 hrs ago

Well there's your problem right there, filmmaker person

newdeal2

(4,943 posts)
4. That was my exact thought
Mon Jan 26, 2026, 03:10 PM
9 hrs ago

One or two people attending…sounds like an old porno theater.

Americanme

(412 posts)
5. Nobody wants to see that trash.
Mon Jan 26, 2026, 03:20 PM
9 hrs ago

Brett "Epstein Files" Ratner is trying to make trump's 3rd lady look like an all-American success, but she looks to me like a soviet gold-digger skank. trump is trying to give another Epstein buddy his career back, with the Melaria flick and Rush Hour revival. I ain't watching either of them, on principle.

maxsolomon

(38,324 posts)
7. Why bother with any overseas release?
Mon Jan 26, 2026, 03:45 PM
8 hrs ago

Amazon's just throwing money out the window to please MFer.

It will be on Prime before March. Hate-Watch it then.

erronis

(22,906 posts)
10. Dunno, and really don't care. Obviously someone with mush-for-brains close to trump.
Mon Jan 26, 2026, 03:57 PM
8 hrs ago

Or the stable genius, itself.

muriel_volestrangler

(105,716 posts)
12. It's a way of bribing Trump without having to have him start a worthless lawsuit and then cave
Mon Jan 26, 2026, 05:17 PM
7 hrs ago

Melania's getting many millions for this. I read about the film, and still can't see why anyone would want to sit through it - even MAGA (hence the abysmal advance sales in the US too). It's not a "life of Melania"; it just followed her around in the time between the election and the inauguration. When she did absolutely nothing notable.

I am surprised anyone bothered scheduling it in another country. The complete lack of interest was inevitable. Amazon seems to want to have "numbers of screens" figures, despite having to pay for it - from the OP article:

One industry analyst told the Guardian they suspected the underlying strategy was “four-walling”, meaning distributors pay a set fee to each cinema if they agree to play a certain title.

This would explain why so many exhibitors – which usually adopt a revenue-sharing model with distributors – have agreed to take on a movie with such modest financial prospects at a time when award-nominated films are vying for screen time.

Marie Marie

(10,993 posts)
11. These horrible people keep putting themselves out there, expecting applause and praise from the
Mon Jan 26, 2026, 03:59 PM
8 hrs ago

masses they care little about and when the response is either silence or boos - they seem so shocked. Why doesn't the world see them as the magnificent people they are? Must be that derangement thing.

Oh and, 1 ticket for 3:10 and 2 for 6pm?

democratsruletheday

(1,831 posts)
14. Melanoma, the mail order bride....
Mon Jan 26, 2026, 09:06 PM
3 hrs ago

riveting stuff. Do they provide the few clowns who wanna see this with vomit bags?

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