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Melania documentary struggles in UK cinemas as Vue admits sales are 'soft' [View all]
Last edited Mon Jan 26, 2026, 04:06 PM - Edit history (1)
https://www.theguardian.com/us-news/2026/jan/26/melania-trump-documentary-uk-cinemas-vue-soft-salesOnly one ticket sold for premiere of film about US first lady at Vue's flagship London branch as insiders question launch strategy
UK ticket sales for Melania are so far "soft", according to Tim Richards, the chief executive of Vue, one of the country's biggest cinema operators. Just one ticket has been sold for the first 3.10pm screening on Friday at its flagship Islington branch in London, while two have been booked for 6pm.
At the time of publication, all seats remained available for the 28 screenings of Melania at the Blackburn, Castleford and Hamilton branches.
At the time of publication, all seats remained available for the 28 screenings of Melania at the Blackburn, Castleford and Hamilton branches.
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