Trump Begins to rebrand himself as a champion of affordability [View all]

Last edited Tue Dec 9, 2025, 04:17 PM - Edit history (1)

Simon Rosenberg

Morning all. I’m heading to Los Angeles for the DNC/State Chairs meetings in a few hours. Posts this week are likely to be shorter and less frequent but I will be reporting in. Excited to be getting together with friends from across the country, particularly after what has been such a successful year for us electorally.

Today Trump heads to Pennsylvania for the first stop in a new tour to rebrand him as a champion of affordability and working people. Let’s be clear that Trump, facing terrible poll numbers for his terrible first year, isn’t changing policy course - he’s just going to launch a year long campaign backed by tremendous amounts of money - some ill-gotten - to memory hole this first year and bullshit the public.

Democrats must take this new effort seriously, and develop a comprehensive strategy to keep the hard negatives of his “more for me, less for you” tenure front and center for voters, particularly low political information voters. Part of the big lesson from 2023-2024 is that when we are not communicating about the harms and dangers of MAGA Trump can recover. Here is Real Clear Politics’s Trump job approval tracker with black approve, red disapprove. On Jan 20, 2023 Trump was 37.7%-56.8% (-19), similar to where he is now in many polls. On Election Day, 2024 he was 44.9%-51.9% (-7) - a gain of 12 points.

While there has been much discussion about how Trump is now, and may cheat next year, I think their central strategy to win the mid-terms and stay in power is through convention electoral politics. They just intend to spend far more money than us, and use these next few months when we are still in primaries and replenishing our coffers to restore his brand health through a massive oligarch funded campaign (and help from his global petro-allies too). That campaign launches today in Pennsylvania.

https://www.hopiumchronicles.com/p/trump-begins-the-rebrand-are-we-ready

Donny is quite delusional