Gender-based heat map images show where men tend to look and where women tend to look on a path at night. Women focused significantly more on potential safety hazards—the periphery of the images—while men looked directly at focal points or their intended destination. Credit: Violence and Gender (2023). DOI: 10.1089/vio.2023.0027
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Chaney and co-authors Alyssa Baer and Ida Tovar showed pictures of campus areas at four Utah universities—Utah Valley University, Westminster, Brigham Young University and University of Utah—to participants and asked them to click on areas in the photos that caught their attention. Women focused significantly more on potential safety hazards—the periphery of the images—while men looked directly at focal points or their intended destination.

"The resulting heat maps represent perhaps what people are thinking or feeling or doing as they are moving through these spaces," Chaney said. "Before we started the study, we expected to see some differences, but we didn't expect to see them so contrasting. It's really visually striking."

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"Why can't we live in a world where women don't have to think about these things? It's heartbreaking to hear of things women close to me have dealt with," Chaney said. "It would be nice to work towards a world where there is no difference between the heat maps in these sets of images. That is the hope of the public health discipline."