Girl Fight: The Marvel/DC Rivalry Finally Extends To Winning The Female Audience [View all]

Not the worlds greatest title, I have to admit, but an interesting article.

This part stood out particularly.

Young women are easily the single biggest growth market for comics publishers. Both at conventions and online, young women have established themselves as an engaged and passionate fan base — and one that seems willing to positively promote the books they love via word-of-mouth in ways that male readers never have. Cosplay, crafts, fan-fiction, fan art; these are all ways of celebrating comics that seem to primarily appeal to female readers. Social sharing platforms like Tumblr and Pinterest have more female users than male, creating a culture of sharing and support.

Young women are a good audience to have, and several major publishers are making the slow adjustment towards releasing books aimed at this audience. It’s in Marvel’s best interests to have more books for young women than DC. It’s in DC’s best interests to have more books for young women than Marvel. Both publishers ought to keep count.

So that's a good position going forward, even if both publishers seem to make some good moves and some bad moves in this arena. I tend to favor Marvel (because I think they are more author driven than editor driven) but the article points out a number of positive moves that DC is making as well.

Also - if you are interested in superhero comics at all, please check out the current Ms. Marvel - great great title.

Bryant