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History of Feminism

seabeyond

(110,159 posts)

18. made it to here, full stop

Reply to Tuesday Afternoon (Original post)

Wed Feb 12, 2014, 03:50 PM

Feb 2014

In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO

in an age, when our men are working so damn hard to create a great divide between male/female. interesting how these coincide. and i think you will see the constant beating of the drum in our media, ect...

backlash, plain and simple

cause you know, equality in marriage means.... not as much sex. bah hahhaa. this is coming in useful.

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The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say [View all] Tuesday Afternoon Feb 2014 OP

Awesome! shenmue Feb 2014 #1

I refuse to buy 'girl' Legos for my granddaughter. Just the regular ones. sinkingfeeling Feb 2014 #2

Same for us. Our daughter all about Cars and Jake the Pirate Duplo blocks. kysrsoze Feb 2014 #9

best thing my parents did, and they were good, they raised us as people, not gender. seabeyond Feb 2014 #20

I can't even FIND "regular ones" any more! Xithras Feb 2014 #13

We are lucky here in Chicago mikeysnot Feb 2014 #16

Fabulous! And I do believe she's right. Kids haven't changed... Triana Feb 2014 #3

Different? reusrename Feb 2014 #4

? Bernardo de La Paz Feb 2014 #7

Sorry, it's from the ad. reusrename Feb 2014 #14

? Bernardo de La Paz Feb 2014 #17

That's it, the objectification in the new Lego campaign. reusrename Feb 2014 #23

Thanks. I agree with you about the objectificatiion in the new Lego object. Bernardo de La Paz Feb 2014 #24

Both the author and the subject seem very accomplished. reusrename Feb 2014 #25

Actually LEGO had been using gender specific marketing before this as well. progressoid Feb 2014 #5

they are not color coordinated though, ya, get your point. why would we become MORE seabeyond Feb 2014 #21

Agreed. It's much more extreme. progressoid Feb 2014 #27

In The Fifties "engineering" for kids was a non color issue grilled onions Feb 2014 #6

Amen. Hope it goes back to that. kysrsoze Feb 2014 #10

i was so excited to find the old lincoln logs and got for 4 yr old nephew. seabeyond Feb 2014 #22

hate to crash the party, but i can't read this site from my college campus alp227 Feb 2014 #8

Thanks for the warning. I am scanning my computer right now. JDPriestly Feb 2014 #12

scanned that URL, no problems. alp227 Feb 2014 #19

I scanned too and it was fine. JDPriestly Feb 2014 #26

What is this with all these pink toys for girls? JDPriestly Feb 2014 #11

Not only is the "girl's Lego" demeaning in color and horrific glowing Feb 2014 #15

made it to here, full stop seabeyond Feb 2014 #18

The same holds true for boys BrotherIvan Feb 2014 #28

i can't stand it when people tell a boy "that's for girls" JI7 Feb 2014 #29

My 23 year old son still enjoys pedis and sparkly pink toenails. JTFrog Feb 2014 #30

Nice! ismnotwasm Feb 2014 #32

I totally agree BrotherIvan Feb 2014 #33

Legos ismnotwasm Feb 2014 #31

As a parent, I find this gendering of toys as disturbing as well Nikia Feb 2014 #34