History of Feminism

Peeling
01/06/2014 at 6:15 pm
Yep, I can certainly tell you didn’t read the article.

I have a 6-year-old daughter. On weekend mornings we all sit in bed together and watch kids’ telly. According to the TV my daughter is supposed to be either grooming and cleaning up after urinating plastic babies, or painting her face with glittery crap that comes free with pairs of extortionately expensive shoes. In a (frighteningly) few years’ time, the same boy/girl marketing language the TV is trying to imprint on her will be used to steer her towards certain magazines, and those magazines won’t be discussing advances in science and technology, they’ll be discussing how best to lose weight, straighten hair and attract the attention of boys.

Marketing and the media is doing its damnedest to turn my wonderful, smart, funny, curious little girl into a creature obsessed with the acquisition of products designed for no purpose other than to make women more pleasing scenery for men. Marketing and the media wants to convince her that she should fit a certain profile – literally and figuratively – because that’s the most efficient way to get her to spend money. They don’t care that she loves Minecraft and Ghibli films and proper Lego and hiding from dragons in Skyrim. They don’t care that she wants to be a scientist and stop everyone dying when she grows up. She’s a girl, and they’ll do anything they can to shepherd her into adulthood as a good little female consumer.

This is not ‘separate but equal’. This is gender apartheid every bit as bullshit as the racial kind.