Why Marketers Fear The Female Geek [View all]

So, there is this story making the rounds where Paul Dini on a podcast explains why execs do not want female viewers for their super hero shows. There’s a link in the resources below. But the gist of it is basically “Girls do not buy our merchandise.” Sounds horrible right? People are shocked! Yeah, well, it’s worse then you think.

Here is the reasoning, that drive execs and marketers to pro-actively exclude women from their audiences and to pro-actively encourage a culture in which women do not feel welcome.

This is why we can’t have nice things… or can we?

http://howtonotsuckatgamedesign.com/2013/12/marketers-fear-female-geek-2/

This is cross posted from Gaming. Check out the comments as well, these is some good stuff there.