Recently, I was shopping with my four year old daughter, comparing prices for her first bicycle. Going on bike rides as a family while growing up is a fond childhood memory of mine, so I was quite excited about Amelia (the Original Pigtail Pal) reaching this milestone. Her grandparents already had a bike waiting for her at their house to use on our visits. My husband and I were looking forward to teaching her to ride this spring so she could razzle dazzle them during our next visit.

My enthusiasm quickly diminished. I was expecting the limited and stereotypical pink/purple/turquoise color choices. I was expecting sparkles and butterflies. I was expecting almost all of the choices to be character branded with my friends from the Disney Princess crew, Hannah Montana, Barbie, etc.

What I wasn’t expecting was that even children’s bicycles have become sexualized. Of all things, the quintessential part of childhood – a first bike – carrying a sexualized message on it. What, might you ask, had me so up in arms? A Huffy bike model, sized 16 inches, displaying the words “Major Flirt” on it. (Recommended for ages: 3-6 years old)

I went home and researched bike selections at the popular big box stores like Target, K-Mart, Walmart, etc. In the price range we were looking for our daughter’s first bike (under $80), these were the model names from numerous manufacturers: So Sweet, Pop Star, Dream Journey, Spring Fling, Hot Stuff, Major Flirt, Daisy Diva, Sea Star, Twirl, Pizazz, Mist, DeeLite, Jasmine, Precious, and Candy.