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Blue_Adept

(6,445 posts)
11. That's the wrong assumption.
Thu Jan 2, 2014, 01:48 PM
Jan 2014

They know women buy fishing tackle already. Maybe not great numbers, but they do.

They're applying the law of business here to get more customers is all.

A great deal of products used to be just one color. But the last decade has seen a range of things coming out in all sorts of colors. It's all about personalization.

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