History of Feminism

Considering the sales of the sets are doing phenomenal, more than LEGO expected, it's worked.

Largely because we hear repeatedly that girls don't want to go down the LEGO aisle since it's filled with men and their young sons.

There's a good range of toys that LEGO is working through with the Friend range and it's getting a lot of girls - and a lot of boys - into picking them up and building with them.

My two girls always loved building legos, but we'd never build the actual sets (i.e. all my Star Wars LEGO sets and other stuff). We'd build all sorts of other things with them. Just like kids here will.

But hey, LEGO. Controversy.

For Katrina, she had some interest in Lego before, but it really took off with the Friends line. I never, ever told her old style Lego was boy Lego. She never said that either, until just recently. She just likes girl Lego.

The LEGO Friends concept development spanned four years and involved more than 3500 girls and their mothers around the world to understand what girls who have previously not been attracted to LEGO play, would expect from a construction toy.