I’ve watched in awe and appreciation for the past week as a Twitter hashtag created by writer and activist Suey Park, “#NotYourAsianSidekick, has achieved the impressive feat of trending on the social network, sparking a global discussion about Asian stereotypes, Asian American identity and especially, the challenges faced by Asian American women.

Park first used the hashtag on Sunday, December 15 to promote a Twitter conversation the next day about how feminism had minimized and marginalized Asian American women. “Be warned,” the tweet announced. “Tomorrow morning we will be have a convo about Asian American Feminism with hashtag #NotYourAsianSidekick. Spread the word!!!!!!!”

The conversation couldn’t wait ’til the next morning. It began right away, and led to a torrent of posts from Asian American women who aired their frustration and anger, inspiring others to add their voices to the chorus.
Writer Kai Ma summed up in an excellent essay on Time.com, “#NotYourAsianSidekick Is Great. Now Can We Get Some Real Social Change?” how the hashtag caught the cultural zeitgeist: