Toyota switching to Direct to Consumer sales model. [View all]

Welcome to our in-depth look at Toyota's game-changing change to a Direct-to-Consumer (DTC) sales model. We go into the specifics of Toyota's strategic decision, its consequences for the automotive sector, and how it positions itself in a competitive field alongside rivals and competitors in this video.

As Toyota, one of the world's premier automakers, starts on this transformative journey, we'll examine the fundamental drivers driving this brave decision and how it's establishing a new norm in an industry long dominated by traditional dealership models. With competitors such as Tesla, Ford, General Motors, BMW, and Mercedes-Benz fighting for market share, we'll look at how Toyota intends to manage this competitive landscape.

Join us as we explore the emergence of DTC sales in the automobile industry, the benefits it provides in terms of customer experience management, and the possibility for increased profitability. Toyota CEO Koji Sato has announced his company's ambition for a digital transformation that will allow consumers to customise their automobiles, altering the car-buying experience from study to purchase and beyond.