Environment & Energy

Exxon rebranding fossil fuels as hydrogen:

I note with disgust, in a time that the fossil fuel industry and its advertisers have left the planet in flames, that fossil fuel marketeers have always hated nuclear energy, because clearly, it is the only sustainable infinitely scalable form of energy that can drive them out of business.

And of course, the fossil fuel industry never tires of slick advertising videos, never has, never will. It's called, um, "bullshit."

We hear, even to this day, the fossil fuel marketeers whining insipidly and dishonestly about tritium at Fukushima, while the fucking planet experiences extreme weather driven by extreme global heating.

They lack a sense of decency and a sense of shame.

The malign marketing of antinuke rhetoric, which fossil fuel marketeers never tire of producing, has had it's day. It successfully demonized that form of clean energy, while causing untold trillions of dollars in damage to the environment, leaving the planet in flames. It is too late, as a result of this successful marketing, to save what might have been saved were it not for fear and ignorance hyped by fossil fuel interests, but we may be able to save what is left to save, and restore what can be restored.

I can assure you, with a son who will be entering the nuclear industry when he completes his Ph.D., really don't give a shit about what the fossil fuel/hydrogen industry thinks.

Slick advertising, nor overtly dishonest advertising, with videos of little Potemkin hydrogen this and that, funded and supported by fossil fuel interests designed to rebrand their product, fossil fuels, as hydrogen, do not invalidate science, in particular the laws of thermodynamics.

It hasn't done so in the last 50 years of continuous bullshit about a putative "hydrogen economy," and it won't now.

When I promote nuclear energy, because unlike the hydrogen industry, the nuclear industry does not depend on fossil fuels, I don't produce videos. I produce reference to the scientific literature, which I read regularly and continuously, because unlike the marketing team at Exxon, I give a shit about the future of the planet.

The reason I do this extra work, is because I give a shit about the world.

For example, in this post, which I reference frequently since it contains scientific references, A Giant Climate Lie: When they're selling hydrogen, what they're really selling is fossil fuels, I produce the numbers behind how destructive the hydrogen scam is to the future of the planet.

People lie, to themselves and, as we can observe here in many cases, to each other, but numbers don't lie.

I stand by my remarks, all of them, showing that a hydrogen economy is an unsafe and dishonest scam. It has been thus for all the last half century that I've been hearing this crap - once upon a time, when I was a young man and not an old man, being so uneducated as to actually have believed it - and it will remain the same for the next fifty years, this because of the inviolable laws of physics.

Have a wonderful week.