South Carolina

When asked why, company representative said each bookstore would raise the price by maybe 20% or so.

They paid the publisher the price quoted to the inquiring prof but needed to make a profit. Each store had its own policy about how much profit to charge.

And then the reason textbooks don't have the price embedded in the book's format became clear! That's so students and parents will not see how much mark-up the store adds.

Boy did it upset the store if a commercially sold book was chosen by the prof. The store was stuck with the price printed on the book.

How 'economically naive' profs learn some business 'facts of life'!!