Google Search as you know it is over [View all]

Source: TechCrunch

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Instead of returning a simple list of links, Google Search will drop users into AI-powered interactive experiences at times. Google is also introducing tools that can dispatch “information agents” to gather information on a user’s behalf, along with tools that let users build personalized mini apps tailored to their needs.

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This shift means that “searching the web” will increasingly be performed by AI agents rather than humans. Instead, people will focus more on acting on the information those agents provide instead of manually clicking links.

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“Search can build custom experiences just for your individual questions, from dynamic layouts, interactive visuals to persistent and stateful project spaces that you can return to again and again,” says Reid. One of the ways Google is integrating these new capabilities is with “generative UI” (user interface), where it builds custom widgets and visualizations on the fly in answer to users’ search questions.

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Combined, these changes will likely further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. This has already put some ad-dependent media operations out of business, and now things will likely get worse.

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Read more: https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

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Fuck this.

Google was useful because it offered links for quick access to useful and/or interesting websites.

Google as an AI filter has way too much control of the information and sites people will be allowed to see.

And Google and other AI companies' search features are destroying the internet, stealing both data and traffic from websites.