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Strategy that will succeed.
Speak Less
And
DO MORE.
Cancel the media adds and spend the money on total GOTV. Use the Buddy System and walk every Vote to the polls. This was the strategy that passed a school bond issue when that was fantasy in our state.
We fired our consultant because we knew his campaign would fail.
The personal touch cannot be beaten.
We have been taught time-and-time-again that media campaigns are cash cows for consultants and tv and death for campaigns.
One of the biggest criticisms of the Democratic Party is that they only come around when they want Money.
The way forward is to be observed as an advocate for the issues that confront the working stiffs who make all the work get done… every day, not just the six weeks before elections.
“Machine Politics” (and Unions) defiled the notion of public service by their transactional tactics, but actually produced results at times often by just showing up.
Be visible and Get Out The Vote.