Scoop: New fundraising platform ignites MAGA cash clash [View all]

Source: msn/Axios

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A new Trump-aligned online fundraising platform has emerged, and is poised to upend the Republican Party's massive cash ecosystem.

Why it matters: The new platform — called Impact — will clash with the party's dominant small-dollar fundraising partner, WinRed, for supremacy over the GOP gold mine.

The stakes are huge: During the 2024 campaign, WinRed — which like Impact is a for-profit business — processed $1.8 billion in donations from 4.5 million small-dollar donors.

Zoom out: Impact launched Thursday, promising to "innovate and strengthen the Republican campaign infrastructure."

It's led in part by Alex Bruesewitz, a Trump 2024 aide and conservative influencer.

Impact is owned by PublicSquare, a MAGA-friendly online marketplace that describes itself as an "anti-woke" alternative to Amazon.

How it works: The clash over MAGA cash will unfold as both platforms process online donations made to campaigns, PACs, political committees and others.

For each donation, the processing platform keeps a percentage.

Zoom in: People familiar with Impact's plans say its goal is to break the stranglehold of WinRed, which processed contributions for more than 5,000 campaigns and committees in 2024.

Read more: https://www.msn.com/en-us/politics/government/scoop-new-fundraising-platform-ignites-maga-cash-clash/ar-AA1RLWjO