Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

General Discussion

In reply to the discussion: I have a theory. [View all]

paleotn

(22,983 posts)
13. At some point the money provides diminishing returns. And might actually become a liability if they overdo it.
Fri Jun 12, 2026, 06:38 PM
Friday

The message resonating with common folks overwhelms the spend no matter how many attack ads they run or how many paid door knockers they hire. If they overdo it, which may just happen with this kind of cash, it can tend to have the opposite effect. People rally around Platner and the message despite it and to a degree because of it. They begin to see it for what it is since many view him as one of their own.

Since Mills stood down, all this op research was Republican driven since Collins would much rather face Mills or at least sow deep dissension among Dems. But it had no effect. In fact, it seems it strengthened his campaign. The story behind his struggles made him feel even more real and one of their own. The turnout was huge for a midterm primary. And the margin of victory was overwhelming.

Recommendations

2 members have recommended this reply (displayed in chronological order):

Latest Discussions»General Discussion»I have a theory.»Reply #13