General Discussion

Let’s be honest about Bari Weiss, because she will not be honest about herself.

She built a brand on a single, lucrative pose: the brave iconoclast, the heterodox truth-teller, hounded out of the priggish New York Times by the woke libtard mob, off to found a plucky little independent shop where Real Journalism could breathe free.

It was a good act. It sold subscriptions. It got her a podcast, a tote-bag readership, and a permanent seat on the Aspen-Sun Valley-Davos carousel, where the people who own things go to admire one another and bask in their comforts.

Then David Ellison wrote a check. About $150 million for The Free Press, and a title new title: editor-in-chief of CBS News, for a 41-year-old woman who, as the trades noted with admirable bluntness, has no experience working in broadcast TV. Not all skills scale and transfer; being a columnist isn’t like being a leading a major network.

It helps to know that, but she doesn’t. Hubris? Greed? The temptation to play above your skill set? Sure. Ambition is a cruel mistress.

And she reports, conveniently, not through the org chart but directly to Ellison himself. His eyes. His ears. His hand on the throttle, all to please Daddy Donald.

Here is what Bari Weiss does not understand, and what every stalking horse before her has failed to understand right up until the moment they’re loaded on the trailer for the glue factory; you are not the star. You are the bait.