General Discussion

It doesn't lack morality, it simply has no concept of what morality really is. It doesn't have any concept of what's right or wrong.
It can only retrieve information, picking and choosing between countless versions of "reality" as expressed in the vast world of contradictory information that we call the internet.
The algorithm it's programmed with define it's inner rules for making it's choices. You might call that the morality of the AI, but it has no way to really know what is morally correct.
What the people who create AI really want is to take choice away from you by having you let their AI make choices for you.
Ultimately we're looking down the road to a time where humanity is no longer able to make it's own choices.
At the beginning of Charles Dickens' book, "David Copperfield", the hero muses over who will be the hero of his life; will it be him, or someone else.

That someone else is beginning to look more and more like a something else.