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Jose Garcia

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26. ESPN: FIFA gives green light for adverts to be shown during World Cup water breaks

Fri Mar 6, 2026, 06:14 PM

9 hrs ago

FIFA has given commercial broadcasters the green light to show adverts during World Cup water breaks this summer.

The expected high temperatures in North America prompted FIFA to announce last December it would introduce the three-minute breaks midway through each half at all 104 matches this summer as a player welfare measure.

It is understood commercial broadcasters will have the option to go to a split screen, where they would be limited to adverts for FIFA partner sponsors only, or a full cut-away where they could show any advert as normal.

Ads should not start within 20 seconds of the referee blowing for the start of the hydration break, broadcasters have been advised, and they must return to the action more than 30 seconds before play resumes.

More: https://www.espn.com/soccer/story/_/id/48111478/fifa-gives-green-light-adverts-shown-world-cup-water-breaks

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There will be no FIFA World Cup in the US this year [View all] malaise Sunday OP

That would be bad news for many of my fellow Seattleites. But I don't think any would be very surprised... pat_k Sunday #1

Precisely malaise Sunday #2

or all will be forgiven by then. too late to move the thing nt msongs Sunday #3

Link? synni Sunday #4

Speculation malaise Sunday #5

FIFA is more corrupt than Trump. They're not moving a damn thing. They would lose millions. Wanderlust988 Sunday #7

If only Donvict were merely corruot malaise Sunday #12

Nope Jose Garcia Sunday #6

Lol. They'll all come and kiss his ass. 617Blue Sunday #8

But wait... doesn't the FIFI peace prize count for something? Layzeebeaver Sunday #9

'That is all' GenThePerservering Sunday #10

Hopium Ace Rothstein Sunday #21

No Vote4Kam Sunday #11

This is not about FIFA - this is about footballers, their countries, malaise Sunday #14

FIFA will be a target rich environment Sweet Rosie Red Sunday #13

disagree sis Celerity Sunday #15

Had a minor quake a while ago malaise Sunday #16

stay safe!! Celerity Sunday #19

You underestimate edhopper Sunday #17

Yeah, it will happen Johnny2X2X Sunday #18

Agree to disagree. onenote Sunday #20

Associated Press: Iran's soccer federation says World Cup participation in doubt Jose Garcia Monday #22

No way tgey are heading to tge US malaise Tuesday #24

This message was self-deleted by its author PeaceWave Monday #23

Bookmarking and coming back Polybius Tuesday #25

ESPN: FIFA gives green light for adverts to be shown during World Cup water breaks Jose Garcia 9 hrs ago #26

That is effed up malaise 9 hrs ago #27