I asked about their selling and got this result
Yes, Verizon provides viewer statistics and insights related to cable TV audiences, which can help in understanding viewing habits and preferences. This data is often used for advertising and marketing purposes.
nielsen.com NextTV
Verizon and Viewer Statistics
Data Collection
Verizon does not directly sell viewer statistics from cable TV viewers. However, they do collect data on viewing habits through their services, which can be used for internal analysis and improving service offerings.
Nielsen Partnership
Verizon collaborates with Nielsen, a leading audience measurement company. This partnership allows Verizon to access aggregated viewing data, which helps in understanding audience preferences and trends across various platforms, including cable TV.
Advertising Insights
While Verizon may not sell individual viewer stats, they provide insights to advertisers based on aggregated data. This information can help advertisers target their campaigns more effectively, leveraging trends in viewer behavior.
Summary
Verizon collects viewing data for internal use.
They partner with Nielsen for audience measurement.
Insights are available for advertisers but not individual viewer stats.
How does Verizon use cable TV viewer statistics for advertising purposes?
What are the privacy implications of selling cable TV viewer statistics by Verizon?
Verizon's sale of cable TV viewer statistics raises privacy concerns as it involves the collection and sharing of detailed consumer data, including viewing habits and personal information, often without clear consent. This practice can lead to potential misuse of sensitive data by third parties, increasing the risk of privacy violations and exploitation.
VICE digiday.com
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