Big Advertisers Appear Wary of CBS News' Bari Weiss Town Hall Format [View all]

During a Saturday-night town hall led by Bari Weiss, the recently named editor in chief of CBS News, most of Madison Avenue sought an off-ramp.

The program featured an in-depth interview with Erika Kirk, the CEO of the conservative advocacy organization Turning Point USA and the widow of Charlie Kirk, the group’s former leader. He was assassinated during one of the organization’s events at Utah Valley University, throwing a harsh spotlight on the political and cultural divides present in the U.S.

The event marked a new offering from CBS News. The organization does not typically host town halls or debates on trending issues or with newsmakers. And the choice of Weiss as moderator also raised eyebrows, because in most modern TV-news organizations, senior editorial executives remain off camera, rather than appearing in front of it.

More may be on the way. During the program, Weiss told viewers that “CBS is going to have many more conversations like this in the weeks and months ahead, so stay tuned. More town halls. More debates. More talking about the things that matter.” That would suggest CBS is planning to devote more hours to the programs.


https://variety.com/2025/tv/news/advertisers-wary-cbs-news-bari-weiss-town-hall-1236608265/