General Discussion

Second, I think you are confused about where twitter's value comes from. The value of those ads or subscriptions you mention is completely dependent on the number of eyes viewing those tweets. Without the eyes, there is no point to the ads or subscriptions. And every tweet and every share acts as advertising that keeps twitter in people's minds as an essential read (which point is proven excellently by you in your post). Each viewing and each share adds value to those ads and subscriptions.

And third, now there are perfectly good alternatives. Ones that aren't owned by a white supremacist. And to continue with the Coke analogy, if Coke was dismantling our government, destroying our democracy, spreading the worst kinds of white supremacist racism and sexism, and really making people's lives miserable for no apparent reason, would you really ignore that and blithely continue to watch the program they were sponsoring? Or would you take a pass on that?