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Demovictory9

(37,113 posts)
Fri Jun 6, 2025, 02:46 AM Jun 2025

Tariff fallout: legacy sewing pattern brands Simplicity, Butterick, McCalls, and Vogue sold to liquidators [View all]

Patterns are printed in China!!

https://craftindustryalliance.org/parent-company-of-the-big-4-sewing-pattern-brands-sold-to-a-liquidator/

The legacy sewing pattern brands Simplicity, Butterick, McCalls, and Vogue, commonly referred to as the Big 4, have been sold to a liquidator.

The brands were owned by IG Design Group, a leading manufacturer and distributor of stationery, crafts, party, and gift products based in the UK. On Friday, the company announced it had sold its US division, IG Design Group Americas (DGA), which owns the sewing pattern brands, to Hilco Capital, a liquidation firm. DGA also owns other craft brands, including Boye needles, Wrights trim, and Perler fusible beads, among others. Hilco has also been involved with liquidating Joann’s assets after it filed for bankruptcy in January.

IG Design Group cited the impact of tariffs imposed by the US as a factor. Over 50% of DGA’s products are manufactured in China, although the sewing patterns are made in the US. The company also mentioned a softening market over the last several years, as well as the bankruptcy of Joann, as factors in the sale.

DGA was sold to Hilco for a cash payment of $1, plus 75% of any proceeds Hilco generates from future sales of the brands. There’s no obligation or specific timeline for the assets to be sold by Hilco.

History
Some may be surprised to learn that all of the major legacy sewing pattern brands were owned by a single company, a phenomenon that came about through a series of acquisitions over several years
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