Russian Ruble Crisis - Joe Blogs

The ruble is TOO strong… and that’s turning into a nightmare for Russian companies.

A stronger ruble might sound like good news — but for an export-driven economy like Russia, it’s actually terrible.
Oil, gas, metals, fertilisers and grain are all priced globally in dollars. Russian companies don’t control the global price, and when they convert their revenues back into rubles, a strong ruble destroys their profit margins.

In this video, I take a deep dive into the severe problems Russian exporters are now facing, the collapse in ruble-denominated revenue, and why entire export projects may become unprofitable. I also look at Russia’s capital-control rules, the impact on importers, inflation, investment, and the long-term health of the Russian economy.

The paradox is simple:
A strong ruble is now a serious economic risk.

This might be one of the most important — and least understood — issues inside the Russian financial system right now.

Chapters:
0:00 Intro
1:27 RUBLE
4:47 EXPORTS
8:48 IMPORTS
11:05 SUMMARY & CONCLUSION