Forever Autumn was a Lego ad jingle, then a hit for the lyric-writing duo, before Justin Hayward made it a classic
From.Classic Rock magazine:
https://www.loudersound.com/music/jeff-wayne-featuring-justin-hayward-forever-autumn
"Other than a forty-eight-piece string orchestra, everything else was the band or synths." The story of the global hit inspired by Lego and Simon & Garfunkel that soundtracked a Martian invasion
By Alex Burrows ( Classic Rock, Prog ) published yesterday
A decade in the making, the classic ballad featuring Moody Blues singer Justin Hayward was a standout on Jeff Waynes epic prog sci-fi album The War Of The Worlds
-snip-
It was a very acoustic, near-Simon And Garfunkel melody, he says of the playfully whimsical Bookends-style folk-pop tune that perfectly captures the zeitgeist of the era. Even now it sounds ideal for a childrens toy advert. But despite using the same tune, its a million miles from the ballad conveying tragedy wrought by a Martian invasion of Earth that eventually became Forever Autumn.
The Lego commercial soundtrack didnt have lyrics. Session singers/songwriters Paul Vigrass and Gary Osbourne whod worked on ads with Wayne previously simply hummed along in a style akin to the intro of Mrs Robinson. Proving incredibly popular, countless viewers contacted the company asking how they could buy the record even though it was only a 30-second tune.
With vocal skills and pinup good looks to match, Paul Vigrass subsequently joined soft rock/bubblegum pop band Edison Lighthouse. He appeared on their 1971 debut album Already which contained the proto-glam Bobby Sherman/Bay City Rollers-stylings of their UK No.1 hit single Love Grows (Where My Rosemary Goes). Despite that initial success, the band stopped short. Vigrass then reunited with Gary Osbourne by then a solo singer and in 1972 the duo released the album Queues, written and produced by Wayne.
Capitalising on the Lego commercial tunes former popularity, they revisited it to include as a track on Queues and titled it Forever Autumn. Vigrass and Osbourne wrote the lyrics and Wayne expanded it into a full three-minute soft-rock orchestral number. More up-tempo than the eventual iteration included on Jeff Waynes Musical Version Of The War Of The Worlds, it brought the guitar-picking melody to the fore.
-snip-
They made the mistake of releasing it initially as a B side, on a single that barely charted, but then used it as the A side when the single was released in Japan, where it reached #3.
And then Justin Hayward recorded the version that topped the charts and became a classic in 1978.