In the months leading up to Election Day 2024, when Donald Trump was ostensibly focused on his candidacy, the Republican launched a dizzying merchandising campaign, pitching everything from Trump-branded watches to silver Trump commemorative coins, batches of digital trading cards to a weird cryptocurrency project, and gold sneakers to Trump-endorsed Bibles....

MS NOW’s Jake Traylor and Soorin Kim reported Tuesday that there are Trump-branded “medallions” on sale, tied to this weekend’s UFC event on the White House’s South Lawn.

The souvenir gold and silver coins range in price from $249.99 to $11,999.99. That’s not a typo: A website called RealTrumpCoins.com is actually selling UFC Freedom 250 “medallions” that people can purchase for just under $12,000. (The website boasts that the coins were “designed” by the president himself.)

Donald Trump is selling UFC-branded coins for ,000 to promote the UFC fight on the White House lawn

— FactPost (@factpostnews.bsky.social) 2026-06-09T17:20:05.074565128Z

....To be sure, the scheduled UFC bout, set to coincide with the president’s 80th birthday, was already controversial, and not just because of the bizarre structure that continues to take shape at the White House. There have also been related questions about Trump’s stock purchase in UFC’s parent company before the upcoming match on the South Lawn.....

The $12,000 gold coins, however, take this mess to a new and unsettling level.

This week, a new lawsuit was filed alleging corruption in connection with the upcoming UFC event, with the hopes of derailing the plans for the gathering, and a judge is expecting a response by Tuesday. Watch this space