Noem shared the story behind the ad campaign at the Conservative Political Action Conference last month. She said she had suggested conducting more news conferences to keep the public posted on its immigration actions, but Trump asked for those ads to make sure the American people know the truth of what you’re doing.

But he said, “I want the first ad, I want you to thank me. I want you to thank me for closing the border”. I said, “Yes, sir. I will thank you for closing the border.”

https://www.wjtv.com/washington/washington-dc/ap-dhs-expedites-process-to-award-two-republican-linked-firms-part-of-its-200-million-ad-campaign/