Trump Media and Technology Group (TMTG), the parent company of Truth Social, has an unrivaled free source of publicity. President Trump, who is also TMTG's largest shareholder, posts extensively on the Truth Social platform, sometimes dozens of times in a single day. He is essentially leveraging the full weight of the presidency, the world's most powerful office, to drive awareness of TMTG's offerings.

Yet, by all objective metrics, TMTG is failing.

The stock price, which trades under the ticker symbol DJT, peaked at nearly $62 in March 2024, shortly after the company went public through a merger with a special purpose acquisition company (SPAC). On February 17, DJT stock closed below $10 per share, an all-time low. (It rallied modestly on Wednesday, closing at $10.48.)

What happened?

First, the fundamentals of the business are poor. In the three months ending September 2025, the most recent quarterly data available, TMTG reported $972,000 in revenue and a net loss of $58.4 million. The business is burning money at an alarming rate and has done so since its inception. It has never brought in more than $4 million per year while losing hundreds of millions of dollars.

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