Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

bmichaelh

(1,120 posts)
Mon Feb 16, 2026, 12:52 PM Monday

Melania documentary continues to flop

Melania is a box office flop; regardless of what Trump says.

Worldwide it has made $15,817,179.

Unfortunately, the link below is company owned by Amazon.

https://www.boxofficemojo.com/title/tt35291758/?ref_=bo_se_r_1

They have not even recouped the costs they paid Melania.
Some internet reports, she was paid around $28 million.

The total cost of the documentary is $40 million for production and $35 million for marketing ($75 million)

A rule of thumb is that a movie has to make 3 times its production cost, to make a profit.
This is for marketing cost, percentage points, and theater share of tickets, etc.

Now, Amazon execs are hoping Amazon Prime viewers will see it on Prime Video.

https://www.rawstory.com/melania-movie-flop/

11 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
Melania documentary continues to flop (Original Post) bmichaelh Monday OP
Most people will not see it at all. MineralMan Monday #1
I would need a days pay at least plus travel time and a stipend. Maru Kitteh Monday #4
A week's pay for me... Hugin Monday #10
Should have told her actual life story Johnny2X2X Monday #2
Her actual life story Coldwater Monday #3
Oh, great... Hugin Monday #11
Total cost was $40 million, of that $28 million went to Melania? Leaving $12 million flvegan Monday #5
;-{)....... Goonch Monday #6
this is nothing but a backdoor bribe sboatcar Monday #7
70% of the film's production cost was paid directly to Melanoma. maxsolomon Monday #8
I doubt this is the step-up from OnlyFans she thinks it is Torchlight Monday #9

MineralMan

(150,970 posts)
1. Most people will not see it at all.
Mon Feb 16, 2026, 12:58 PM
Monday

I will go and see it if I am paid $100 per hour to do so, including my travel time. I will never pay to watch it.

Hugin

(37,693 posts)
10. A week's pay for me...
Mon Feb 16, 2026, 02:32 PM
Monday

It would take that long for the nausea to fade. Just a scad over colonoscopy prep time.

Amazon could sweeten the deal with free shipping for life.

Johnny2X2X

(23,908 posts)
2. Should have told her actual life story
Mon Feb 16, 2026, 01:03 PM
Monday

Would have been pretty compelling. From Eastern Block model to illegal immigrant in the US. Contacts from the KGB. Worked as an escort and porn model before being trafficked by Jeff Epstein where she met and married the eventual president of the US and became First Lady while in an open marriage.

flvegan

(66,071 posts)
5. Total cost was $40 million, of that $28 million went to Melania? Leaving $12 million
Mon Feb 16, 2026, 01:11 PM
Monday

to actually make the movie. Well, that says a lot right there about the rest of the film*. This wasn't about making money though, remember. Just a Bezos "feeding the grift machine" move.

*I say this realizing that a number of great** movies were made on far less of a budget. Clerks only cost like $250k, IIRC.

**Opinion, certainly

maxsolomon

(38,469 posts)
8. 70% of the film's production cost was paid directly to Melanoma.
Mon Feb 16, 2026, 02:27 PM
Monday

the 35 million in promotion was solely for MF's eyes (and I doubt that was the actual expenditure).

Bezos could give a flying fuck if it's a "flop". Profit had NOTHING to do with its purpose in being made.

Torchlight

(6,606 posts)
9. I doubt this is the step-up from OnlyFans she thinks it is
Mon Feb 16, 2026, 02:31 PM
Monday

But at least it gives her core audience some more footage (and less grainy) to watch.

Latest Discussions»General Discussion»Melania documentary conti...