More people emailing complaints about theater airing Melania documentary than booking tickets (UK)

https://www.theguardian.com/us-news/2026/jan/26/melania-trump-documentary-uk-cinemas-vue-soft-sales

UK ticket sales for Melania are so far “soft”, according to Tim Richards, the chief executive of Vue, one of the country’s biggest cinema operators. Just one ticket has been sold for the first 3.10pm screening on Friday at its flagship Islington branch in London, while two have been booked for 6pm.

At the time of publication, all seats remained available for the 28 screenings of Melania at the Blackburn, Castleford and Hamilton branches.

The picture was slightly rosier at the Cineworld in Wandsworth, which had sold four tickets, while five backrow seats were also booked at the Cineworld in Broughton


Richards told the Telegraph he had received a considerable number of emails from the public criticising Vue’s decision to screen the film. “I have told everyone that, regardless of how we feel about the movie, if it is BBFC [British Board of Film Classification] approved we look at them and 99% of the time we will show it,” he said. “We do not play judge and jury to censor movies.”