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GreatGazoo

(4,466 posts)
Tue Dec 9, 2025, 04:01 PM Dec 9

Tenured Prof: "Colleges Oversold Education. Now They Must Sell Connection"

Gen Z is living through a profound social crisis. Nearly three-quarters of 16- to 24-year-olds report feeling lonely, and young adults now spend 70% less time in person with friends compared with just two decades ago. The share of U.S. adults with no close friends has quadrupled since 1990. And a growing majority of Gen Z college graduates say their degree was a “waste of money.”...Universities still offer the rarest commodity in modern life: sustained, face-to-face contact with a diverse group of peers at a critical period of development. Yet most campuses remain organized around the assumption that instruction is the primary product students are buying.
...
I say this as a tenured professor at USC: My doctoral training included zero coursework in how to teach. That’s typical. Like most of my colleagues, I learned to teach through trial and error, borrowing techniques from mentors and hoping for the best. Academic hiring, pay and prestige hinge overwhelmingly on research output, not pedagogy. Even professors who care deeply about teaching must navigate a system that rewards something else. When those incentives clash, teaching loses. Yet students still collect diplomas, universities still preserve their brands and everyone pretends the emperor is fully clothed.


The author details how the college business model is now completely broken. Covid and AI pushed things beyond the limit but administrators resist change by any means necessary. AI already completely steamrolls most tenured Profs on measures of how well and how fast it can educate. So the author advocates for an updated business model:

How? By funding student life with the same seriousness universities devote to research labs and medical centers. By hiring professional experience designers — people trained to trace how students actually move through an institution and pinpoint where systems create friction, confusion or isolation. By building multiyear collaborative projects where students pursue real problems together. By creating rituals, traditions and shared experiences that anchor students’ identities and foster a sense of continuity and belonging. These are not “amenities.” They are the new core curriculum.


https://www.msn.com/en-us/education-and-learning/higher-education/contributor-colleges-oversold-education-now-they-must-sell-connection/ar-AA1RVwLD

Not hard to see that he is right but will college admins make any changes aside from raising tuition fees to make up for lower demand?
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Sympthsical

(10,847 posts)
1. Mixed feelings on this
Tue Dec 9, 2025, 04:14 PM
Dec 9

I'm in a nursing program at the moment. This semester, it required five days in person (3 lecture, 2 clinical at hospital). The thing is, the program was usually four days in person, Tue-Fri. They would have four to five hour lecture on Friday. This semester, they split that into 3 hours Friday, 2 hours Monday.

We literally went to school on Mondays for functionally 90 minutes of lecture that very, very easily could have been a Zoom meeting. Particularly for students with commutes of over an hour each way. It's just power point slides about the textbook.

The director of the program specifically said, "We wanted to do it this way, because nursing is a person-to-person profession, and students need to be person-to-person as well."

So they didn't need to stretch the week to five days for logistical purposes. They did it to promote connection.

Yeah, my classmates rioted when they found that one out.

We're back to four days a week next semester.

I get the director's point, I do. And I don't live very far from school, so I couldn't care less. But many of these people are programmed to be isolative because of technology. It's not necessarily that school doesn't promote connection. It's that students are coming in not wanting that. And when you make them interact in ways they view as unnecessary, they get real, real cranky about it.

You can enlist as many counselors, social researchers, and activities administrators as you want, but if the students want no part of it, you're just throwing money down the drain. The problem seems to be that kids are arriving at college pre-programmed by technology and social media in such a way that community and cohesion are not things that exist in their world. It would be interesting to see how a college could try mandating that. But these are, by then, adults. And adults get spiky when you tell them they have to participate in ancillary activities. See: Any superfluous work meeting ever.

It's definitely a pickle. But I think this is a "Technology is changing people's social brains" thing. Unless you root that out - starting in childhood - all this is risking pissing money into the wind.

GreatGazoo

(4,466 posts)
7. I understood his points to be more about the non-classes activities, non-mandatory
Tue Dec 9, 2025, 04:52 PM
Dec 9

I think he is embracing AI as a replacement for in-class learning. And so is saying that all that is left for colleges to sell is the extended childhood / summer camp atmosphere / place to meet your future spouse / let's all go to the football game parts of the experience.

He is saying redesign the experience with AI and the job market in mind because if students aren't willing to pay for the degree alone then find out what are willing to pay for. It is "customer value model" thinking.

Sympthsical

(10,847 posts)
8. Right, I understand
Tue Dec 9, 2025, 05:04 PM
Dec 9

And I'm not opposed to the attempt at all.

But there's also some history of universities spending a lot of money on these things without changing much. All it's done is spike tuition and fees to little tangible educational benefit. It just sounds more like a business decision for the institution rather than addressing "How do we not turn out generations of people who haven't learned much?"

The degree factory model has mostly been to society's detriment, IMO. Particularly when accompanied by the amount of debt generated without significant benefit. So, hey, give anything a try that's different at this point.

But I fall a little on the pessimistic side. How students behave is symptomatic of a larger problem with technology that neither schools, parents, nor politicians seem prepared to address. No one wants to be the bad guy on social media, so we're still in this kind of Wild West phase with children's brains. And it's . . . going as expected.

drmeow

(5,924 posts)
2. "Academic hiring, pay and prestige hinge overwhelmingly on research output, not pedagogy. "
Tue Dec 9, 2025, 04:24 PM
Dec 9

As usual, this tenured professor at an R1 institution fails to even SEE the liberal arts and teach colleges across this country.

The title of this needs to be "Research focused Universities Oversold THEIR education system. Now they need to look at all the other institutions of higher learning they looked down on and see what they are doing right to form connections."

Ivory tower asshole.

Coventina

(29,101 posts)
6. Ha! I should have read your comment before posting mine below.
Tue Dec 9, 2025, 04:45 PM
Dec 9

You said the same thing in fewer words.

Prairie Gates

(7,176 posts)
11. Yup, said the same thing below
Tue Dec 9, 2025, 06:47 PM
Dec 9


This guy is indicting his own field and university, and his own commitment to learning pedagogical approaches.

flvegan

(65,757 posts)
3. Hopefully the cost won't cut into their $500 million football stadium plans.
Tue Dec 9, 2025, 04:27 PM
Dec 9

Or any of the other athletic programs.

DBoon

(24,710 posts)
4. They used to have these things called "on campus dormitories"
Tue Dec 9, 2025, 04:38 PM
Dec 9

Students would create their own communities and build friendships that last beyond college. Sometimes they would actually get some studying done.

You don't need "professional experience designers" - you need funding to create affordable on-campus housing.

MichMan

(16,625 posts)
9. Agree 100%
Tue Dec 9, 2025, 06:21 PM
Dec 9

Went to college nearly 50 years ago and have lifelong friends just because our dorm rooms were in proximity to each other.

Coventina

(29,101 posts)
5. I call bullshit on AI delivering content.
Tue Dec 9, 2025, 04:42 PM
Dec 9

Some of his other points are valid, however, I would like to POINT OUT that

COMMUNITY COLLEGES have been teaching focused all along.
I have taken courses at both community colleges (several of them) and also at an R1 university.

Community colleges are vastly superior for the student in almost every way.
The only thing they don't have is highly specialized course materials / labs, etc.

We also foster COMMUNITY in our colleges: there are numerous clubs and activities going on all the time.
I'm the faculty advisor of our anime club.
We have a holiday sing-along (open to all and the public) this Thursday evening.
We have e-sports and tournaments and open video game play events regularly.
We have lots of volunteer opportunities for fostering community as well.
Anyone isolated *here* is so by choice.

Prairie Gates

(7,176 posts)
10. Harvard, then USC in organization psychology / management
Tue Dec 9, 2025, 06:45 PM
Dec 9
"My doctoral training included zero coursework in how to teach. That’s typical. Like most of my colleagues, I learned to teach through trial and error, borrowing techniques from mentors and hoping for the best. "


Most graduate students in the humanities teach classes throughout graduate school as part of their training and as the source of their stipends, especially if they attend graduate school outside the Ivies. This guy (a psychologist!) is generalizing from his own experience.

drmeow

(5,924 posts)
12. Also, my psychology PhD program
Tue Dec 9, 2025, 07:10 PM
Dec 9

required a minimum of 2 semesters of direct teaching experience (although, admittedly, that requirement was pretty week).

Admittedly, physics, chemistry, biology, and many other STEM PhD programs do not provide any teaching experience to students.

Even with teaching training/experience, a lot of PhDs suck at teaching - often because they are arrogant f**ks (like my cousin who, from what he's bragged about to me, sounds like a HORRIBLE instructor).

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