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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsI knew one day I'd have to watch powerful men burn the world down - I just didn't expect them to be such losers
I knew one day I’d have to watch powerful men burn the world down – I just didn’t expect them to be such losers
Rebecca Shaw
Elon Musk and Mark Zuckerberg’s desperation to be cool as they suck up to Donald Trump is so cringe it makes my skin crawl
Thu 16 Jan 2025 09.00 EST
Rebecca Shaw
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Whether I am engaging with the news, or with Musk tweeting constantly like a man with no job or friends, or with Zuckerberg sending out weird videos and appearing on Rogan, I am in pain. Not just because I don’t like what they are doing but because they are so incredibly, painfully cringe.
I knew that one day we might have to watch as capitalism and greed and bigotry led to a world where powerful men, deserving or not, would burn it all down. What I didn’t expect, and don’t think I could have foreseen, is how incredibly cringe it would all be. I have been prepared for evil, for greed, for cruelty, for injustice – but I did not anticipate that the people in power would also be such huge losers.
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Nor can I skip Musk’s clear desperation, even as he holds this much wealth and power in his hands, to be thought of as cool. There are endless examples of him embarrassing himself while attempting to be funny or to gain respect. Unfortunately, while you may be able to buy power, it’s impossible to buy a good personality. Watching his Nigel-no-friends attempts to be popular, his endless pathetic tweets that read as though they come from the brain of an 11-year-old poser, has made me start to believe we should bring back bullying. If yet another humiliating report in the last couple of days is to be believed, he appears even to have lost the respect of some of his gamer audience, who the report claims suspect that he may have been lying about his achievements in hardcore gaming (cursed sentence).
Zuckerberg is a different kind of cringe – but cringe all the same. His cringe moments drip through more sparingly but, when they do, my body tries to turn inside out at my bellybutton. His physical makeover for Maga reasons, performing music because no one will stop him, trying to look cool on a surfboard – all these are extremely difficult to watch. He has been trying to suck up to Trump, going on Joe Rogan’s show to say society has been “neutered” and companies need “more masculine energy”.
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Climate crises keep coming, genocides continue, women keep getting murdered, art is being strangled to death by AI, bigotry is on the rise, social progress is being rolled back … AND these men insist on being cringe? It’s a rotten cherry on top. This combination of evil and embarrassment is a unique horror, one that science fiction has failed to prepare us for. The second-hand embarrassment we have to endure gets even more potent when combined with other modern influences on young men, like Jordan Peterson and Andrew Tate.
more...
https://www.theguardian.com/commentisfree/2025/jan/16/i-knew-one-day-id-have-to-watch-powerful-men-burn-the-world-down-i-just-didnt-expect-them-to-be-such-losers

Marthe48
(20,362 posts)comes great insanity
It isn't comforting to think that the filthy rich are needier than a motherless child.
bdamomma
(67,847 posts)that those with the money they have jump out windows like they did during the crash.
I hope they lose it all.
Ocelot II
(123,948 posts)This writer perfectly nailed the ethos of the Trump phenomenon - it's both evil and embarrassing, and it's not just cool-wannabe poseurs like Musk and Zuckerberg; it's Trump himself: Overweight, aging, balding, trying desperately to hold onto his self-image as a suave playboy through orange makeup, dyed and elaborately-styled hair, lifts in his shoes and a transgressive attitude; illiterate, childish Xeets and it's all so cringe-inducing. Equally embarrassing is the servile toadying of GOP members of Congress and the oligarchs who want to keep the gravy train coming. And it's all profoundly evil and at the same time profoundly cringe-inducing. A unique horror, indeed. At least Bond villains weren't embarrassing.
Clouds Passing
(4,239 posts)
Hugin
(35,959 posts)Never fear, though. The modern day Gengis Khans will be here to mop up this mess on aisle fifty, promptly.
Then, the real dark ages will begin. For real.
I doubt if I will get to see it, but it’s bound to happen.
cynical_idealist
(485 posts)self inflicted
Dust in the wind...
Bernardo de La Paz
(53,887 posts)Writer attacks Muck for trying to be cool, a worthwhile attack.
But then tries to be super cool herself by writing "cringe" so many times. I'm not convinced of her coolness. And surprisingly it is in a UK news outlet (a good one).
babylonsister
(171,946 posts)Paladin
(29,965 posts)"Cringeworthy," not just "cringe."
Damn shame, because it's a good job, otherwise...
NBachers
(18,412 posts)she’d be a good modifying influence on him. But she seems to have become a non-person.
BComplex
(9,337 posts)heartless creeps who take advantage of the stupid and uninformed people. They have laid this groundwork for the past 40 years. I watched all 40 years of it, and it made my skin crawl even then, because I could see what was going to happen.
As it started, the Democratic party was also taken over by the corporate interests, and we seemed to bow to the "success stories". I protested it at the time, and I still hate it. The revolution of the 60's was the swan song of those of us with a true moral compass. That was when the right KNEW that if they took over the media, the churches, and the schools, they would prevail in taking the largest world power back to the dark ages.
They have prevailed.
live love laugh
(15,103 posts)These deranged lowlife cowards want unearned “respect” from their victims through intimidation and worse.
BComplex
(9,337 posts)malaise
(282,437 posts)Rec
cksmithy
(301 posts)I stopped watching sitcoms, if embarrassing someone was part of their weekly show. I read the link's article and I get her point of view completely. I am an older person, never cared for Candid Camera, it was just making fun of people and embarrassing them. The fact that these super rich people (won't call them men,) are embarrassing themselves, to me, proves they are just little children trying to be part of the in crowd. Tsf was never part of the in crowd and these "losers" as the author calls them, their actions disgust me, make me cringe knowing they are really in power and plan to hurt people. I agree with her, maybe they need to be bullied.
onethatcares
(16,751 posts)and their search for acceptance just isn't working out for them. It's like 9th graders trying to be cool around seniors and it just doesn't work. Meanwhile they think money will make them "cool" when they can't smile with their eyes and haven't a clue as to being genuine. Afterall, they got lots of money and they are gonna die one day and someone is going to get it no matter what planning they do.
I hate to say it but, Fuck em.
cksmithy
(301 posts)RainCaster
(12,489 posts)Between President Muskrat and Peter Theil we are getting the worst that SA has to offer.