Welcome to DU! The truly grassroots left-of-center political community where regular people, not algorithms, drive the discussions and set the standards. Join the community: Create a free account Support DU (and get rid of ads!): Become a Star Member Latest Breaking News Editorials & Other Articles General Discussion The DU Lounge All Forums Issue Forums Culture Forums Alliance Forums Region Forums Support Forums Help & Search

demmiblue

(38,183 posts)
Thu Jan 16, 2025, 12:00 PM Jan 16

The Washington Post's New Mission: Reach 'All of America'

This week, The Post began trying out a new mission statement: “Riveting Storytelling for All of America.”

After Donald J. Trump entered the White House in 2017, The Washington Post adopted a slogan that underscored the newspaper’s traditional role as a government watchdog: “Democracy Dies in Darkness.”

This week, as Mr. Trump prepares to re-enter the White House, the newspaper debuted a mission statement that evokes a more expansive view of The Post’s journalism, without death or darkness: “Riveting Storytelling for All of America.”

The statement is meant to be an internal rallying point for employees, according to two people with knowledge of the decision. Executives are not planning to replace its more strident public slogan. Suzi Watford, The Post’s chief strategy officer, has been previewing it to some employees this week.

The new mission statement comes amid turmoil in the newsroom. Since June, The Post has been reeling from a series of crises that has resulted in widespread dissatisfaction with Will Lewis, the company’s chief executive. On Wednesday, more than 400 employees sent a letter to Jeff Bezos, the paper’s billionaire owner, requesting a meeting to discuss leadership decisions that they said “led readers to question the integrity of this institution” and that “prompted some of our most distinguished colleagues to leave.”

https://www.nytimes.com/2025/01/16/business/media/the-washington-post-new-mission.html
31 replies = new reply since forum marked as read
Highlight: NoneDon't highlight anything 5 newestHighlight 5 most recent replies
The Washington Post's New Mission: Reach 'All of America' (Original Post) demmiblue Jan 16 OP
Particularly the coveted "People Who Don't Read" demographic . . . hatrack Jan 16 #1
reach this, bezos rampartd Jan 16 #2
"Riveting Storytelling..." is the domain... dchill Jan 16 #3
I'm sure the paunchy red-hatted white guys in the greasy-spoon diners and dive bars Ocelot II Jan 16 #4
We will see how that works out for them. It won't get me to JohnSJ Jan 16 #5
Yeah FO Bezos & his Mump cabinet Endorsements Cha Jan 16 #16
"Riveting storytelling" - oh? Like a reality show. Propaganda. Entertainment. Not news or facts. Mmmkay. nt CousinIT Jan 16 #6
Translation: We are now the new MAGA national propaganda newspaper. Irish_Dem Jan 16 #7
Cancelled endless summer Jan 16 #8
That's actually brilliant. lol Cha Jan 16 #17
Pssst... Hey, WaPo... Hugin Jan 16 #9
That entire rag is made up bullshit. Basso8vb Jan 16 #10
Fuck. Them. AKwannabe Jan 16 #11
Now that Democracy HAS in fact died in darkness... Happy Hoosier Jan 16 #12
I wouldn't read their garbage if they taped my eyes open. Autumn Jan 16 #13
Allow me to fix it for you, WAPO: BAMBOOZLE 'ALL OF AMERICA' hlthe2b Jan 16 #14
"Riveting Storytelling for the Illiterate" - that is who they are appealing to RainCaster Jan 16 #15
Do they expect people to pay? Mossfern Jan 16 #18
You Already Do That, Fuck head Bezos with Cha Jan 16 #19
I like a good fiction novel. Solly Mack Jan 16 #20
Let me guess. More stories about trump supporters in diners? senseandsensibility Jan 16 #21
"Billionaires Are People Too" dalton99a Jan 16 #22
Jennifer Rubin posted a video on YouTube tishaLA Jan 16 #23
Well, at least it's an admission Bettie Jan 16 #24
'Storytelling'?! DET Jan 16 #25
"Riveting" storytelling I wouldn't wipe my ass with. The Unmitigated Gall Jan 16 #26
The Star and Herald use to run a whole back page of storytelling. Baitball Blogger Jan 16 #27
Good luck JustAnotherGen Jan 16 #28
CNN tried the same thing, it didnt go so well. Mr. Sparkle Jan 16 #29
Oh, like the national enquirer? or Weekly World News? Think. Again. Jan 16 #30
I was just going to say: "Horrified Farmer Attacked By Lovesick Bigfoot." Scrivener7 Jan 16 #31

dchill

(41,801 posts)
3. "Riveting Storytelling..." is the domain...
Thu Jan 16, 2025, 12:05 PM
Jan 16

...of the likes of Stephen King - people with the qualifications to do it right. I remember when the Washington Post was a newspaper.

Ocelot II

(123,948 posts)
4. I'm sure the paunchy red-hatted white guys in the greasy-spoon diners and dive bars
Thu Jan 16, 2025, 12:05 PM
Jan 16

all across Dumbfuckistan will eagerly line up to subscribe to WaPo, because isn't what they mean by "All of America"? That's real America, after all.

in case that's needed.

CousinIT

(11,185 posts)
6. "Riveting storytelling" - oh? Like a reality show. Propaganda. Entertainment. Not news or facts. Mmmkay. nt
Thu Jan 16, 2025, 12:07 PM
Jan 16

endless summer

(55 posts)
8. Cancelled
Thu Jan 16, 2025, 12:11 PM
Jan 16

my subscription many moons ago. If they issue an edition on a toilet paper roll I might reconsider.

Hugin

(35,959 posts)
9. Pssst... Hey, WaPo...
Thu Jan 16, 2025, 12:12 PM
Jan 16

Some of the other tags of MAGA America is Illiterate America and Broke Ass America.

I don’t want to leave you in the dark.

AKwannabe

(6,694 posts)
11. Fuck. Them.
Thu Jan 16, 2025, 12:57 PM
Jan 16

The curtain has been torn and there ain’t no mending! Continue to bow to the orange fuck, WaPo, cuz anything else is FAKE.

FFS!

RainCaster

(12,488 posts)
15. "Riveting Storytelling for the Illiterate" - that is who they are appealing to
Thu Jan 16, 2025, 07:55 PM
Jan 16

However, we can all see the fallacy in that. Since the MAGAs don't-can't read, they will never buy a subscription or give WaPo the clicks they need.

Mossfern

(3,654 posts)
18. Do they expect people to pay?
Thu Jan 16, 2025, 08:06 PM
Jan 16

I cancelled my subscription a while back, but I still get emails from them....with a pay wall.

Cha

(309,205 posts)
19. You Already Do That, Fuck head Bezos with
Thu Jan 16, 2025, 08:08 PM
Jan 16

your Fascist Fuckery.. you and the LA owner Fascist Fuck.

senseandsensibility

(21,541 posts)
21. Let me guess. More stories about trump supporters in diners?
Thu Jan 16, 2025, 08:13 PM
Jan 16

They must want to kill the paper by boring their readers to death, because that angle's been covered ad nauseum.

tishaLA

(14,588 posts)
23. Jennifer Rubin posted a video on YouTube
Thu Jan 16, 2025, 08:21 PM
Jan 16

Explaining her decision to leave. The good news is that these fuckups from the Post, NYT, LAT, etc is starting to decentralize important journalism and writers will be emboldened to be aggressive.

Bettie

(18,100 posts)
24. Well, at least it's an admission
Thu Jan 16, 2025, 08:28 PM
Jan 16

that none of what they put in there is true, it's "storytelling"....my grandma used to call lying "telling stories".

DET

(1,919 posts)
25. 'Storytelling'?!
Thu Jan 16, 2025, 09:12 PM
Jan 16

That’s what FOX does. I want reporting, not storytelling, which is a euphemism for lying. I can’t believe that they think that this ‘mission statement’ will lure people in.

Baitball Blogger

(49,637 posts)
27. The Star and Herald use to run a whole back page of storytelling.
Thu Jan 16, 2025, 09:20 PM
Jan 16

Usually it was something like a sadistic crime story.

Of course, nowadays we have netflix.

Think. Again.

(22,330 posts)
30. Oh, like the national enquirer? or Weekly World News?
Thu Jan 16, 2025, 09:26 PM
Jan 16

"Democracy Dies in Blinding Stage Lights."

Scrivener7

(54,995 posts)
31. I was just going to say: "Horrified Farmer Attacked By Lovesick Bigfoot."
Thu Jan 16, 2025, 11:19 PM
Jan 16

(My favorite Weekly World News headline.)

Latest Discussions»General Discussion»The Washington Post's New...